Designing a True Crime Brand
Building an immersive digital experience through end-to-end creative direction, motion design, and video production.
Channel Category
true crime & unsolved mysteries
Total Views
4+ Million
total views
Current Subscribers
29,000
Episodes Produced
229
The Overview: More Than Just a YouTube Channel
In a highly saturated digital landscape, standing out requires more than just a good story—it requires an immersive experience. Fireside Unsolved is my passion project turned proving ground. Dedicated to true crime, unexplained phenomena, and mysterious historical artifacts, I built this channel from the ground up to push the boundaries of my own creative capabilities.
From researching and writing the scripts to designing the brand identity, animating complex historical documents, and editing the final cut, Fireside Unsolved serves as a living, breathing portfolio of my comprehensive design and video production skills.
Brand Identity & Graphic Design
The visual language of true crime needs to walk a fine line between suspenseful and respectful. I developed a cohesive brand identity anchored in moody, cinematic tones that instantly set a mysterious atmosphere. Beyond the core branding, I design highly optimized, custom YouTube thumbnails for every episode, utilizing A/B testing principles and strong visual hierarchy to drive click-through rates.
Motion Graphics & Animation
Static images don't hold attention. To keep viewers engaged during deep dives into unexplained phenomena and historical mysteries, I heavily utilize custom motion graphics. By bringing old maps to life, animating document reveals, and creating dynamic lower-thirds and custom intros, I transform complex information into visually compelling evidence.
Video Editing
& Pacing
Great storytelling is made in the edit. My workflow focuses on maintaining a tight narrative pace that builds suspense and holds viewer retention. I blend meticulous cuts with immersive sound design—balancing voiceover, ambient music, and sound effects—to create an atmosphere that keeps the audience hooked from the opening hook to the final fade-out.